AI Insights · Timothy · April 2025
Top Consumer Finance Apps in Australia: Q1 2025 Performance
Explore the Q1 2025 performance of Australia's top consumer finance apps on a unified platform, highlighting trends in downloads and active users.
In the first quarter of 2025, Australia's top consumer finance apps showcased varied performance trends on a unified platform, as reported by Sensor Tower.
CommBank experienced consistent weekly downloads, averaging around 28K, with a notable peak of 31K in the week of January 20. The app's weekly active users steadily increased, starting at 5.6M and reaching 6.1M by the end of March.
Similarly, ANZ Plus showed a growth in weekly downloads, beginning at 13K and peaking at 22K by late March. The active user base fluctuated, starting at 757K, dipping mid-quarter, and rising again to 783K at the end.
Westpac maintained steady weekly downloads, with numbers ranging from 13K to 19K. The app's active users increased throughout the quarter, from 1.8M to over 2M.
Up — Easy Money saw a decline in weekly downloads from 26K in January to 7.5K by the end of March. Despite this, the active user count remained relatively stable, hovering around 600K.
Lastly, Revolut: Send, spend and save had weekly downloads between 13K and 18K, with a slight decrease towards the end of the quarter. Active users decreased from 317K in January to 228K by March.
For more detailed insights, visit Sensor Tower's platform.
